Tokyo Denmark Week 2018 – Creative exchange program

Tokyo Denmark Week 2018 – This year ayanomimi organized a trip to Tokyo, a creative workshops, a panel talk, and presentations. All initiatives were conducted with the purpose of creating a future platform for creative exchange between Denmark and Japan. The market for Danish-Japanese collaboration is changing and ayanomimi believes that the future calls for new approaches and partners on the field. So here is what we initiated…

A 3-days tour where Danish designers get the chance to get inside leading creative companies in Tokyo. Shifting the focus from “client meetings” to “partner relations”. The visits created a deep understanding about the Japanese design scene and the market for design. What does it mean ‘to design’ in Japan? How is the process of working with a Japanese client? What are the challenges as a professional? What are the Japanese clients looking for? What are the possibilities of co-creation? Asking like minded design professionals and “colleagues” is the best way to find out. The tour allowed the group to have time to learn, experience, reflect together with our Japanese partners.

Company visits Oct.30 – Nov.1:
Nippon Design Center (Graphics, and Branding)
MUJI (Product)
Zeppelin (Service Design, UX)
Kengo Kuma & Associates (Architecture)

Workshop – Oct.31:
“Designing the Japanese Breakfast” – in collaboration with Concent (Service Design, Information Architecture)
7:30 Divide into 3 groups and visit three different Japanese homes
8:00 Observe the hosts having breakfast & ask questions
9:00 Move to the workshop venue
10:00 Share observations and thoughts
12:00 Lunch
13:00 Ideation, Prototyping, Presentation – “Designing the Japanese Breakfast”

Panel Talk – Oct. 29: Our “Branding” at Concent / amu.
Panel talk about the future of branding
Guest speakers: Anders Holm (Director & Partner, BOLD), Muggie Ramadani (Creative Director & Partner, BOLD), Hiroki Noma (Director,Garden Eight), Nayuta Oyamada (Service Designer, Concent).
Facilitation: ayanomimi & Concnent

Presentation – Nov. 5: “Danish co-working and co-living” at Japan Center for Regional Development.
Presentation about sustainability using examples from Denmark by Tomonori Makita (Henrik Innovation) & Aya Okamura (ayanomimi).

Design Denmark
Nippon Design Center
Kengo Kuma & Associates
Garden Eight
Japan Center for Regional Development
Henrik Innovation
Everyone who participated and came to our final event at Mikkeller Shibuya !